Grantee profile

Check My Ads

Founded in October 2021, Check My Ads is a non-profit that acts as a watchdog for the advertising technology (adtech) industry, the sector responsible for pairing advertisements with media content. Check My Ads focuses specifically on adtech’s role in funding the promotion of hate speech, misinformation and fraud with advertising dollars from mainstream, global brands. Fake news, white supremacy, medical misinformation, conspiracy theories, calls for violence and insurrection are all in direct violation of most large corporations’ ad safety standards, brand policies, and corporate values. Yet, the industry’s complexity and opacity means that many businesses are unaware that their ads appear alongside this content. Check My Ads works to expose these links, to pressure companies to divest from bad faith publishers, and to campaign for the ad exchanges themselves to reform their practice.