Grantee profile

John’s Campaign

Founded in November 2014, John’s Campaign advocates for the right of people with dementia to be supported by their family carers. Behind its statement of purpose is the belief that carers should not just be allowed but should be welcomed, and that a collaboration between people with dementia and all connected with them is crucial to their health and wellbeing. In the time since the campaign was founded, over 1,000 institutions have pledged support.